What Am I Up To?

I'm living the dream working at the world's largest AI developer platform, GitHub, helping to lead the startup program globally. 🌎🚀

GitHub for Startups helps startups go from seed funding to unicorn status on the world's largest and most advanced software development platform. We do this by working with leading investors, accelerators, and startup support organizations to bring the best of GitHub to their portfolios.

As the Global Engagement Lead, I help shape and lead the end-to-end experience, content, and engagement strategy for all startups that come through the GitHub for Startups program. I build scaled programs and content to ensure startups are successful on GitHub, and, that create long-term superfans and customers through the startup program.

Layman's Terms 🤓

I'm responsible for all of the in-program founder's 5 senses. Everything they see, touch, hear, taste and smell is my responsibility.

From marketing nurtures, dinner series', ecosystem panels, happy hours, conference activations, executive dinners, pitch days, virtual educational content, founder resource documentation. Anything else? Yeah, but you get it. 🤯

Resume Jargon 🤪

• Lead and drive efforts towards creating a compelling experience across all aspects of the startup lifecycle while in the startup program.
• Partner with GitHub's Marketing, Growth, and Content teams to define and execute our content strategy aimed at engaging startups at various stages of growth.
• Build and execute scaled engagement programs that drive value and support to in-program startups. This can include office hours, technical best practice sharing, webinars, or other engagement activities.
• Own program-related communications to in-program startups, including ad-hoc announcements and monthly newsletters.
• Create feedback mechanisms with in-program startups to gather program and product feedback themes and other sentiment information to share with GitHub leadership
• Measure engagement of the program utilizing both quantitative and qualitative data analysis
• Partner closely with a wide set of internal and external stakeholders, including the Startup program at Microsoft to ensure an exceptional program experience.
• Proactively identify, flag, and mitigate program risks